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Tagalikha | Filipino Creatives

What Is Tagalikha? Tagalikha is a platform focused on amplifying the stories of Filipinxs pursuing a creative path.

What I Do: I lead the content and marketing strategies for Tagalikha. After creating our Social Media Content Strategy, I’m now working on our Editorial and Events Calendar, and upcoming Merch ideas.

Who I Work With: I collaborate with a small team of Filipino creatives including volunteers.

Immigrants of America Project

Strategy + Content Creation & Management

What is Immigrants of America? It is a social media project focused on storytelling through glimpses into the lives of common Americans contextualized by their or their ancestors' immigrant origins.

What I Did: Provided pro-bono work and created a content strategy and created an Editorial-style newsletters while acting as the Social Media Manager and Website Manager.

Who I Worked With: I worked with Hanne Steen, a Los Angeles based writer and oral historian whose work has been published in the New York Times Magazine, the UK Sunday Times, Huffington Post and Refugees Deeply.


Social Media Marketing + Management

Instagram Management + marketing

2017 -February 2019

  • Curates and creates content

  • Occasionally promotes posts and videos

Instagram Management + promotion

November 2017 - January 2018

  • acted as a community manager

  • promoted posts to gain Instagram followers

Instagram Management and Marketing

March 2017 - June 2018

I created and strategized content for Instagram to be connected with current followers and to attract new market, based on the organization's Instagram media persona.


email marketing

Jobs Board

Bi-monthly Jobs Board

Scenario: Recruiters and employers are reaching out to us for diverse talents in PR, advertising, and digital. Since we are not a recruiting agency but wanted to help them, we created a way to connect them through us and our jobs board.

What I did: I created and designed a newsletter style jobs board (graphic not included) where recruiters and employers can post jobs through our organization. I created a payment gateway and post-payment page where they can fill out a form for their job posting needs.

What I still do: I am creating and executing a bi-monthly jobs board for over 40,000 people since 2017.

Why is it effective: It provides the organization another outlet to get $$ while also helping our clients find diverse and great talents.


Monthly Subscription Newsletter (Editorial Style)

I have sent out editorial style monthly newsletters for our patreons and subscribers.

Funtion: Updates our supporters and patreons about news on Immigration and Immigrants of America Project

Another function: Attract more people to fund us for operational purposes.

Open Rate: 41.7 %


Public Relations

Secured Press Releases

The Holmes Report.jpg

THe Holmes Report


Girlboss Media

Influencer Marketing (It’s me! I’m the microinfluencer!)

Scenario: I needed some furniture when I am moving out and relocating to New York. And since I know how to blog and create content, I figured it’s worth a shot to reach out to brands for barter trade and influencer marketing. Out of curiosity, /I pitched myself (blog and social) to brands and this happened!



Other Skills:

  • Content Marketing

  • Search Engine Optimization

  • Influencer Marketing

  • Marketing Automation: Marketo, Sprout, Hootsuite, Buffer, Later, Tailwind

  • Paid Social Media Advertising: Facebook, Twitter, Instagram, Snapchat

  • Paid Search: Google AdWords & Display

  • Social Media Marketing: Facebook, Twitter, Google, Instagram, Pinterest

  • Email Marketing: MailChimp, Constant Contact

  • CRM: Salesforce                    

  • Web Analytics: Google Analytics, Alexa