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ONLINE PORTFOLIO FOR WRITING AND DIGITAL CAMPAIGNS | LIFESTYLE BLOG
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 Strategy

Immigrants of America Project

Strategy + Content Creation & Management

- Provided pro-bono work and created a content strategy focused on storytelling through glimpses into the lives of common Americans contextualized by their or their ancestors' immigrant origins.


- Curated and created an Editorial styled newsletters for our subscribers

- Acted as the Social Media Manager and Website Manager

We used photos as the homepage to show the diversity of immigrants in the United States of America.

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Social Media Marketing + Management

Instagram Management + marketing

2017 - Current

  • Curates and creates content

  • Occasionally promotes posts and videos

Instagram Management + promotion

November 2017 - January 2018

  • acted as a community manager

  • promoted posts to gain Instagram followers

Instagram Management and Marketing

March 2017 - June 2018

I created and strategized content for Instagram to be connected with current followers and to attract new market, based on the organization's Instagram media persona.

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email marketing

Jobs Board

Bi-monthly Jobs Board

Scenario: Recruiters and employers are reaching out to us for diverse talents in PR, advertising, and digital. Since we are not a recruiting agency but wanted to help them, we created a way to connect them through us and our jobs board.

What I did: I created and designed a newsletter style jobs board (graphic not included) where recruiters and employers can post jobs through our organization. I created a payment gateway and post-payment page where they can fill out a form for their job posting needs.

What I still do: I am creating and executing a bi-monthly jobs board for over 40,000 people since 2017.

Why is it effective: It provides the organization another outlet to get $$ while also helping our clients find diverse and great talents.


Newsletters

Monthly Subscription Newsletter (Editorial Style)

I have sent out editorial style monthly newsletters for our patreons and subscribers.

Funtion: Updates our supporters and patreons about news on Immigration and Immigrants of America Project

Another function: Attract more people to fund us for operational purposes.

Open Rate: 41.7 %

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Public Relations

Secured Press Releases

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THe Holmes Report

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Girlboss Media

Influencer Marketing (It’s me! I’m the microinfluencer!)

Scenario: I needed some furniture when I am moving out and relocating to New York. And since I know how to blog and create content, I figured it’s worth a shot to reach out to brands for barter trade and influencer marketing. Out of curiosity, /I pitched myself (blog and social) to brands and this happened!

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Other Skills:

  • Content Marketing

  • Search Engine Optimization

  • Influencer Marketing

  • Marketing Automation: Marketo, Sprout, Hootsuite, Buffer, Later, Tailwind

  • Paid Social Media Advertising: Facebook, Twitter, Instagram, Snapchat

  • Paid Search: Google AdWords & Display

  • Social Media Marketing: Facebook, Twitter, Google, Instagram, Pinterest

  • Email Marketing: MailChimp, Constant Contact

  • CRM: Salesforce                    

  • Web Analytics: Google Analytics, Alexa

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