Hi! I'm Erika Sabalvoro - a marketer, strategist, and analyst, all boiled down into one bold storyteller passionate about cascading brand stories through content. Currently, I work as a Social Strategy, Measurement, and Insights Lead for a fintech company.
My day job includes cultivating digital communities and bringing challenging topics from women’s health to web3 to the mainstream through digital and social media. I've worked with pharmaceutical companies and organizations where I created effective social media strategies, exceeded KPIs consistently, and created competitive social media listening reports for new business opportunities.
Outside of the corporate world, I'm a Content Creator sharing a bit of my life and travels via my blog and social media. I’m also a Consultant for Tagalikha, a platform for Filipinx creatives around the globe. I've also been featured in Girlboss.com, Thrive Global, and The Financial Diet.
“Where are you from?” I get asked about this all the time. I’m from many places, but here are the locations that shaped me as I am today.
Where I was born
The first city in the US I lived in
Where I’m living for more than five years